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    <title>Venturus</title>
    <link>http://business.gearlive.com/</link>
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    <dc:language>en</dc:language>
    <dc:creator>andru@hex.gearlive.com</dc:creator>
    <dc:rights>Copyright 2009</dc:rights>
    <dc:date>2009-06-23T18:17:10+00:00</dc:date>
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    <geo:lat>47.671346</geo:lat><geo:long>-122.341662</geo:long><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.gearlive.com/venturus" type="application/rss+xml" /><feedburner:emailServiceId>venturus</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><feedburner:browserFriendly>This is an XML content feed. It is intended to be viewed in a newsreader or syndicated to another site, subject to copyright and fair use.</feedburner:browserFriendly><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
      <title>TripIt Introduces TripIt Pro Premium Flight Monitoring Service</title>
      <link>http://feeds.gearlive.com/~r/venturus/~3/YYkSKsc1upY/</link>
      <dc:subject>Business Tools, News, Product Offers, Productivity</dc:subject>
      <content:encoded><![CDATA[
	  
		
		

		
		
						
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			<div align="center"><img src="http://assets.gearlive.com/venturus/blogimages/tripit-pro-itinerary.jpg" alt="TripIt Pro" style="margin: 5px 5px;" width="575" height="397" /></div>

<p>Make no mistake, we are huge fans of TripIt, and have been using the trip managing site for two years now. I&#8217;d always wondered when I would be able to pay for the excellent service, and that answer came with today&#8217;s launch of TripIt Pro. TripIt Pro, first and foremost, stays on top of your flight plans and sends you text messages about flight delays, cancellations, and even gate changes (which is awesome.) In the event that a delay will mean you missing a connecting flight, TripIt will even let you know of alternate flights that will get you to your destination, including flight status and what seats are available. As you can see, TripIt is definitely trying to bring it with TripIt Pro.</p>

<p>According to the company, another much-requested feature has been added, that being a point tracker that keeps track of frequent flyer miles and hotel points that you rack up during travel. It&#8217;s nice to have that in your travel dashboard. Lastly, there is the Inner Circle, which basically let&#8217;s you set other specific TripIt members as contacts who can always view any of your itineraries, helpful for those of us with spouses or office assistants, where it would be helpful for them to just get those details without any action needed to be taken on your own.</p>

<p>TripIt Pro will cost $99 per year, and at that price, is well worth it if you travel often. Even better, though, is that from now through July 31, you can sign up and pay just $49 per year. If you sign up now, you will stay on a $49 per year price for every renewal period, until you cancel the service.
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		<b>Tags:</b>  <a href="http://www.technorati.com/tag/adslice" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/flight+delays" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/flights" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/frequent+flyer+miles" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/hotel+points" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/point+tracker" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/sidefeatured" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/travel" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/tripit" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/tripit+pro" rel="tag">(T)</a>
		
				
					<p><a href="http://www.tripit.com/pro">Read More</a> <a href="http://www.tripit.com/pro" target="_blank"><img src="http://www.gearlive.com/blogimages/newwin.gif" border="0"></a> | TripIt Pro 		
	
	
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</div><img src="http://feeds.feedburner.com/~r/venturus/~4/YYkSKsc1upY" height="1" width="1"/>]]></content:encoded>
      <dc:date>2009-06-23T18:17:10+00:00</dc:date>
    <feedburner:origLink>http://business.gearlive.com/venturus/article/q209-tripit-introduces-tripit-pro-premium-flight-monitoring-service/</feedburner:origLink></item>

    <item>
      <title>Gnomedex 8.0: Using social media for good causes with Beth Kanter</title>
      <link>http://feeds.gearlive.com/~r/venturus/~3/IFR0y4zucTs/</link>
      <dc:subject>Blogging, Business Tools, Features, Planning</dc:subject>
      <content:encoded><![CDATA[
	  
		
		

		
		
						
			 <!-- LB = http://business.gearlive.com/index.php/venturus/rss_2.0 -->
			<p>Beth Kanter is a technology trainer for non-profit organizations. Online, she blogs at Beth&#8217;s Blog. She experiments with all types of social media tools. Things like Facebook, FriendFeed, Flickr, Qik, etc.</p>

<p>Today Beth is going to talk about how she has raised money to support disadvantaged children in Cambodia.</p>

<ol><li>Make it Personal - When you talk about your cause, you make it very personal. Beth has adopted two children from Cambodia. However, there are kids in Cambodia who don&#8217;t have adoptive parents, and some are even considered the head of their household, due to not having parents.</li>
<li>Stories - Tell stories about the kids and the impact that the foundation she was working with was having on the children. Also share stories about what she learned doing the work, as it was unfolding.</li>
<li>Three Rs of Network Weaving- Relationship building, Rewards, and Reciprocity. Putting that into action, Beth told stories about the t-shirts that she was able to get as part of her fundraising efforts. She blogged about the issues, and she continued interweaving those relationships that she was building.</li>
<li>Fun, Humor, Easy, Passion</li> - Beth&#8217;s birthday was during the campaign, and she used Facebook to ask her friends to donate $10 to the cause. She also made a series of videos with her kids to attempt to solicit her network. That got others to solicit <i>their</i> networks.
<li>In the middle of the campaign, Beth just continued blogging and sharing about the campaign using the different networks and tools at her disposal. She tried to focus on people that had larger networks, counting on the compounding effect.</li></ol>

<p>Beth than put out a challenge - can we get 250 people to donate $10 to send someone to college? I have sent the link out to my <a href="http://www.twitter.com/andruedwards">Twitter</a> network, and I am putting it here now. If you have $10 (or $5, or even $1) to help someone less fortunate than you, please go here: <a href="http://beth.typepad.com/beths_blog/2008/08/help-me-send-le.html">Beth Kanter&#8217;s call to action</a>
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		<b>Tags:</b>  <a href="http://www.technorati.com/tag/beth+kanter" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/cambodia" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/cambodian+charities" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/charities" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/charity" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/donations" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/facebook" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gnomedex" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gnomedex+8.0" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gnomedex8" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/non-profits" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/social+media" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/twitter" rel="tag">(T)</a>
		
				
		
	
	
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</div><img src="http://feeds.feedburner.com/~r/venturus/~4/IFR0y4zucTs" height="1" width="1"/>]]></content:encoded>
      <dc:date>2008-08-22T22:14:07+00:00</dc:date>
    <feedburner:origLink>http://business.gearlive.com/venturus/article/q308-gnomedex-80-using-social-media-good-causes-beth-kanter/</feedburner:origLink></item>

    <item>
      <title>Gnomedex 8.0: Meet Generation Y with Mark Bao</title>
      <link>http://feeds.gearlive.com/~r/venturus/~3/1WJG2TKrsGQ/</link>
      <dc:subject>Blogging, Features, Planning</dc:subject>
      <content:encoded><![CDATA[
	  
		
		

		
		
						
			 <!-- LB = http://business.gearlive.com/index.php/venturus/rss_2.0 -->
			<p>We are ready to chat with Mark Bao, the 16-year old entrepreneur, and the youngest person to ever speak at Gnomedex. Mark runs Avecora, which does web apps. In the future they hope to do social consumer electronics. He also won me over by introducing himself as an avid <a href="http://www.gearlive.com">Gear Live</a> reader, as we got into a conversation about the BlackBerry Thunder.</p>

<p>Generation Y.5, how will they affect the future of technology? FIrst, they have more exposure to new technology. Companies are making it easier for technology to be used, but also this generation is more used to having it around and therefore more comfortable with it. Next, tech innovators and entrepreneurs will be brought out of this generation, and as such, there is a change in career paths, jobs, and influence. There is an expectation in more social features. Also, this generation is used to the age of data. This also spurs shorter attention spans. If something isn&#8217;t interesting, they know they can just got find something else due to the vast wealth of data.</p>

<p>Francine talks about things she grew up without. No Facebook, Fax, Computer, Fax, Intel, McDonald&#8217;s, Computers, etc. What she <i>did</i> have was privacy, security, clean air, healthcare, two parent household, and an extra-marital affair that no one found out about.</p>

<p>Francine wonders how much &#8220;in the way&#8221; the older Gen X generation is, as it pertains to Gen Y moving ahead and doing what they need to do. School in its present form isn&#8217;t teaching what is needed for upcoming jobs. Sure, it teaches history, sciences that are valid, etc., but is missing the technologies that are necessary for those that are entering into the new industries. For Gen Y.5, school, college, jobs are becoming meaningless as it pertains to business, finance, and tech.</p>

<p>The big change came when mobile came to the forefront, having a communication system that allows you to socially interact in a multitude of ways from wherever you are. Voice, text, social networks, etc. As it pertains to privacy, most Gen Y.5ers don&#8217;t really care about privacy, nor do they use the privacy features offered by networks like Facebook.</p>

<p>The one thing I think might have been missed, is that Mark is a very, very special case. However, most 16-year olds are not like Mark. They will mostly have regular jobs. Sure, they will use more tech, but right now most of them are using text messaging, MySpace, and Facebook - not selling companies, and creating new startups.
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		<b>Tags:</b>  <a href="http://www.technorati.com/tag/blackberry+thunder" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/facebook" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/francine+hardaway" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gen+x" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gen+y" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gen+y.5" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/generation+gap" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gnomedex" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gnomedex+8.0" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gnomedex8" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/mark+bao" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/technology" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/text+messaging" rel="tag">(T)</a>
		
				
		
	
	
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</div><img src="http://feeds.feedburner.com/~r/venturus/~4/1WJG2TKrsGQ" height="1" width="1"/>]]></content:encoded>
      <dc:date>2008-08-22T21:04:35+00:00</dc:date>
    <feedburner:origLink>http://business.gearlive.com/venturus/article/q308-gnomedex-08-meet-generation-y-with-mark-bao/</feedburner:origLink></item>

    <item>
      <title>Gnomedex 8.0: Search Life Meets Real Life with Danny Sullivan</title>
      <link>http://feeds.gearlive.com/~r/venturus/~3/RR5m_SloKgc/</link>
      <dc:subject>Business Tools, Features, Legal</dc:subject>
      <content:encoded><![CDATA[
	  
		
		

		
		
						
			 <!-- LB = http://business.gearlive.com/index.php/venturus/rss_2.0 -->
			<p>Danny Sullivan is the Editor-in-Chief of Search Engine Land, here to talk about search. He talks about how we used to get info. That would be the library, friends, family, and encyclopedia (which weren&#8217;t written by everyone.) The search revolution started the information retrieval revolution, and the change from that is still underestimated. In 2000, a &#8220;Consumer Daily Question Study&#8221; was conducted, 74 people recorded all questions they sought answers to, and the majority of respondents used search engines to find the answer to their questions. Search engines were at 32%, while libraries were just 3%.</p>

<p>Today, 58% of people use the internet if they need an answer, while 53% turn to a professional.</p>

<p>Danny brought up a question - if you need the phone number of the Edgewater hotel next door, how would you find it? Most in audience would search Google, one or two would call 411, and less would use the Yellow Pages. 49% of internet users search every day. That is up 30% from 2006. Jumping off the web, location apps on the iPhone is also search, GPS is search, TV is search. These are all different ways that we are able to use search.</p>

<p>As more becomes searchable, and as serch becomes more used, we get collisions between real life and online life.</p>

<p>US Navy building in San Diego that no one really saw from the air until now, thanks to Google Maps. $600,000 will be spent to reshape the building due to concerns.</p>

<p>Google StreetView has some conflicts as well. There are positives and negatives, and Danny gives examples of both.</p>

<p>So what is the balance? Do we let anyone remove anything from Google and other search engines?</p>

<p>Danny is now calling people in the audience, whose phone numbers he pulled off of search. He then asked them about different things in their life that he was able to find using the Internet. Things like Amazon, Flickr, Google, microblogs, etc. It&#8217;s a valid point to show that you can get a lot of information about someone by just using Google. Aside from &#8220;personal&#8221; info on web, searches we make are personal. What about the issue where Viacom demanded all the searches done on YouTube in history from Google? Location apps are cool, though now more people know your location. Does Apple know all the places you go by way of your iPhone? Is there even a way to &#8220;clear&#8221; this data?</p>

<p>The conundrum now is that more is being made searchable, more people are searching and we&#8217;ve hardly figured out the issues.</p>
			
			
		

		
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		<b>Tags:</b>  <a href="http://www.technorati.com/tag/danny+sullivan" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gnomedex" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gnomedex+8.0" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/gnomedex8" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/google" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/google+maps" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/google+streetview" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/iphone" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/location" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/location+aware" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/privacy" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/search" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/search+engine+land" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/search+engines" rel="tag">(T)</a>,  <a href="http://www.technorati.com/tag/search+privacy" rel="tag">(T)</a>
		
				
		
	
	
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</div><img src="http://feeds.feedburner.com/~r/venturus/~4/RR5m_SloKgc" height="1" width="1"/>]]></content:encoded>
      <dc:date>2008-08-22T19:01:11+00:00</dc:date>
    <feedburner:origLink>http://business.gearlive.com/venturus/article/q308-gnomedex-80-search-life-meets-real-life-danny-sullivan/</feedburner:origLink></item>

    <item>
      <title>Gnomedex 8.0: Kris Krug: Making Better Photographs</title>
      <link>http://feeds.gearlive.com/~r/venturus/~3/CgPefyQIHPQ/</link>
      <dc:subject>Productivity</dc:subject>
      <content:encoded><![CDATA[
	  
		
		

		
		
						
			<div style="float:left; padding:5px"><script type="text/javascript">digg_url = 'http://digg.com/arts_culture/How_to_take_and_make_better_photographs';</script><script type="text/javascript" src="http://digg.com/api/diggthis.js"></script></div> 
			<p>Kris Krug is here at Gnomedex to talk to us about taking better pictures. He goes into tips:</p>

<ol><li>Light in the Eyes: You want to try and get light in the eyes.</li>
<li>Evaluate the Light: Sun? Shade? Incandesent? Halogen? Look around and find highlights, spotlights, and shadows, and then put your subject in good light. Look for reflection and light in the eyes, and if possible, use lamps.</li>
<li>To shoot in low light: Turn your ISO UP, Increase your aperture (make number lower), decrease your shutter speed, focus manually if autofocus fails you, tinker with manual settings/metering, brace on things (tripod, wall, gear bag)</li>
<li>Reflections are Yummy: Look for puddles, glass, metal, shiny floors that may have reflections in them, and then take an image of that reflection.</li>
<li>Focus on a theme: Black and white, portraits, funny faces, laptop stickers, over-exposed. This will give you a goal.</li>
<li>Learn Your Camera: Isolate the variables like depth of field, shutter speed, aperture, ISO, etc. ALso, Tinker, tweek, shoot a bunch of photos, share them, get feedback, and feel free to change up your style. Share your gear by finding someone you can test out lenses, flashes, etc. with. Last, but certainly not least, <b>set the white balance</b>.
<li>Take a look at your background: No trees sprouting out of peoples heads, less busy puts more focus on the subject.</li>
<li>Fill the frame: Hold your hand out, and if your subject isn&#8217;t bigger than your hand, you are too far away.</li>
<li>Get High! Swing Low: People look better from above, so stand on things, lay down, get the angle, and change your perspective. This is why people are always taking MySpace photos by holding their phone above themselves.</li>
<li>Tips for being a good subject: Laugh, smile, have fun. Make eye contact with the camera. Stand in the light.</li>
<li>Camera buying advice: Lenses are more important than the body. You should spend 2/3 of your camera budget on your lens. Don&#8217;t fall for megapixels. Look for manual controls. Cameras from Canon, Nikon, and Fuji are great.</li></ol>

<p><br />
You can find Kris at <a href="http://www.staticphotography.com">Static Photography</a>. This dude is an amazing <a href="http://www.kriskrug.com">photographer</a>.
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      <dc:date>2008-08-22T16:41:32+00:00</dc:date>
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    <item>
      <title>Blog Business Summit: 10 Ways To A Killer Blog</title>
      <link>http://feeds.gearlive.com/~r/venturus/~3/ZCm_N_29q0A/</link>
      <dc:subject>Blogging, Features, Marketing, Planning</dc:subject>
      <content:encoded><![CDATA[
	  
		
		

		
		
						
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			<p><i>Robert and Maryam are speaking on getting noticed in the new word-of-mouth network</i>.</p>

<p>1) <b>Blog because you want to.</b> A story without live is not worth telling. Maryam talks about how Robert kept pushing her to blog for four years. Then one day, she started to blog. As soon as she started, she was blogging about Robert and he tried to get her to stop talking about him on her blog.</p>

<p>If you are blogging about something you don&#8217;t really care about because you think it&#8217;s profitable, you won&#8217;t have passion to go long-term.</p>

<p>2) <b>Read other blogs.</b> Use Technorati to find blogs that are similar to the topics you want to discuss, pick up writing styles, and learn about your competitors. If you read 50 blogs in two weeks and you aren&#8217;t compelled to answer back the things that you are reading, you probably won&#8217;t be a good blogger.</p>

<p>Maryam started blogging because she was going to a lot of conferences, but people told her they had no way of linking to her. It brings out community and a bond that she hadn&#8217;t experienced before. Through blogging she has gotten a much better job and has made a lot more friends. She loves it.</p>

<p>3) <b>Pick a niche you can own - be different.</b> There are two kinds of bloggers - ones that want to make things, and shake things. Others just want to talk to their friends and use their blogs to post baby pictures, talk about books they read, etc. Either way, each group should have a common set of values. When Robert visited people outside of Silicon Valley, he studied the way people use their computers. People go to Google and search for Yahoo because they want to get to Yahoo. Same for Yahoo, one of their top terms is Google.</p>

<p>Normal people outside the tech world aren&#8217;t using things like Google Maps, Google Groups, or Picasa. Everyone comes at this world through the search engine, so how do they interact with that?</p>

<p>Question - if you were to pick a category to be different in, would that be the tech category? Yes, it would be hard, but Mike Arrington came in late to the game and went to number one. He was also very focused on a very specific part of the tech industry, being Web 2.0.</p>

<p>There was a niche blogger in London who talks about the London Underground transportation system. After the London bombing, everyone hit her site, and now she is popular. Of course, we don&#8217;t want to have a terrorist act happen to make us famous, but you get the point.
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      <dc:date>2006-10-27T23:16:00+00:00</dc:date>
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    <item>
      <title>Blog Business Summit: Jason Calacanis Keynote - From Weblogs, Inc. to Netscape</title>
      <link>http://feeds.gearlive.com/~r/venturus/~3/Mb5UBZFKlGE/</link>
      <dc:subject>Blogging, Features, Marketing</dc:subject>
      <content:encoded><![CDATA[
	  
		
		

		
		
						
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			<p><b>9:07:</b> Jason hits the stage and says you don&#8217;t have to have the gin tasting the night before the conference instead of the night after.</p>

<p><b>9:08:</b> Blogging is a great way to build a business, and it&#8217;s a business in and of itself. back in 1994, people thought the web was the place to get text, and then thought it was a magazine, then maybe the future of TV. However, you can do a lot of different things with it. Same with blogs - they are like paper. You can make a marketing brochure, a beautiful book, or toilet paper.</p>

<p><b>9:10:</b> Blogs are real and authentic. There is a movie called &#8220;Homepage&#8221; which Jason recommends to the attendees. No one knows who Justin Hall is, which blows him away. In 2002-2003 there was a lot of mistrust overall. This is where blogs became free, and started gaining traction. People wanted to express themselves, and that created the perfect storm for blogging. Enter Weblogs, Inc.</p>

<p><b>9:12:</b> Rafat Ali over at www.paidcontent.org earns about $70,000 from blogging, twice what he was earning working for Jason at Silicon Alley Reporter. Jason started to see the power in the medium. Xeni Jardin flourished after working for Jason, which is when he started wondering if he was holding people back rather than letting them loose. The proof was that when they left, they did better and more interesting work.</p>

<p><b>9:15:</b> When Silicon Alley Reporter was over, Jason and his CTO Brian Alvey started talking about blogging. They started building blogs in the fall of 2003, and Jason&#8217;s idea was that they make is similar to About.com with a bunch of mini-portals.
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      <dc:date>2006-10-26T20:04:01+00:00</dc:date>
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    <item>
      <title>Blog Business Summit: What’s Next In Online Communication?</title>
      <link>http://feeds.gearlive.com/~r/venturus/~3/MyQmCp63XWY/</link>
      <dc:subject>Blogging, Design, Features, Marketing, Planning</dc:subject>
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			<p>Jeremy Pepper, Jeanette Gibson, and John Starweather</p>

<p><strong>How does Cisco manage relationships with End Users when there is a reseller middle man?</strong></p>

<p>By providing them a unique way to interact with the company online. They can log in and get a personalized view, along with interactivity.</p>

<p><strong>Can they talk about steps they are taking to educate employees internally about the potential for engagement, so that they understand the impact of blogs, podcasting, etc.?</strong></p>

<p>To educate, you need to have some good data so that you can show how influence really moves across the Internet, and how something you might post online actually reaches customers and hits the community. Cisco puts a blog, podcasting, and news section on their Intranet system, so global employees can all get to that information easily.
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      <dc:date>2006-10-26T17:58:00+00:00</dc:date>
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    <item>
      <title>Blog Business Summit: Setting Up TypePad</title>
      <link>http://feeds.gearlive.com/~r/venturus/~3/J3QWO7KqthM/</link>
      <dc:subject>Blogging, Business Tools, Features, Software</dc:subject>
      <content:encoded><![CDATA[
	  
		
		

		
		
						
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			<p><b>11:30:</b> TypePad is a hosted blogging service that gives you a 30-day free trial. Keywords are very important. What words do people use when they try to find your product or service? This aids in choosing a TypePad subdomain for your blog address.</p>

<p><b>11:35:</b> Dave takes everything through the basic TypePad setup process. Filling in fields, choosing a domain, Terms of Service, etc.</p>

<p><b>11:38:</b> Question - Are you giving traffic to Six Apart rather than to yourself when going with a hosted blogging service? The blog should be subset of your domain. You can redirect your domain from TypePad through their interface, forwarding your TypePad blog to your personal site.</p>

<p><b>11:43:</b> Focusing on title of the blog - again, focus on keywords here. Then moves to choosing a TypePad layout template. The further down content is on a page, the less relevant to Google. As for sidebar, 2 column right is much better than 2 column left as far as ranking.</p>

<p><b>11:49:</b> Password-protected blogs are an option, which is great for private communication or corporate blogs.</p>

<p><b>11:56:</b> Dave goes on to show the TypePad interface and posts a blog post right from the stage.
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      <dc:date>2006-10-26T00:00:00+00:00</dc:date>
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    <item>
      <title>Live-Blogging Blog Business Summit: Dave Taylor Keynote, The Future of Findability</title>
      <link>http://feeds.gearlive.com/~r/venturus/~3/JNXSBspbQ2s/</link>
      <dc:subject>Blogging, Business Tools, Features, Marketing</dc:subject>
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			<p>We are here at the 2006 <a href="http://www.blogbusinesssummit.com">Blog Business Summit</a> in Seattle. <a href="http://www.askdavetaylor.com">Dave Taylor</a> just took the stage to give his keynote.</p>

<p><b>9:00 AM:</b> Dave begins by asking how many people updated their website in the past seven days. Of course, many of them have, since this is the Blog Business Summit. However, maybe 5% of site owners update at least weekly.</p>

<p><b>9:03:</b> Google aims to provide good, fresh content. Same with all search engines. Since most info on the web is out of date, this is the dilemma of the search engines.</p>

<p><b>9:04:</b> What is findability? When customers try to find your product or service, can they find it? This is what is critically important to your business - especially if they find your competitor instead of you. Every time someone finds someone else, they aren&#8217;t finding you.</p>

<p><b>9:05:</b><b></b> No one <i>really</i> understands what the best practices of blogging really are - they are case by case. If you can&#8217;t be found, you&#8217;re already dead. If I ask my cellphone for the closest Chinese restaurant, and the Chinese restaurant across the street doesn&#8217;t show up as a search result, they&#8217;re dead.</p>

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